Musicology to guide the strategy, creation, and implementation of
‘your sonic branding’
Involve Thomas In Your
Sonic Branding Identity
Partner With Thomas For
Your Client’s Project
Summary
Optimise Your Sonic Branding
Musicology Optimises Your Sonic Branding
Collaborate with Thomas Dickson (PhD)
As Seen On
& Academia
The Advantages of Musicology
Benefits of a Scientific Approach to Sonic Branding:
Unbiased ⇗
Outcomes ⇗
Alignment ⇗
Impact ⇗
Advantage ⇗
Decision-Making ⇗
Considerations ⇗
Appeal ⇗
Adaptability ⇗
Benefit from Thomas’ Musicology Approach
Applying science to inform your sonic branding at each stage of the process, from strategy to creation and implementation.
Engaging a musicologist during the briefing stage can profoundly influence the direction of your sonic branding. Their insights can be translated into actionable strategies by composers.
Before introducing sonic branding assets to the public, there is value in scientifically assessing the music. This internal review allows for the identification of potential issues in a controlled environment.
The way clients utilise sonic branding, often outlined in a style guide, is pivotal. Incorporating a scientific approach to guide or assess the impact of sonic branding across different contexts can be invaluable for evolving brands.
Leverage the Power of a Musicology Approach
Discover four potent tools to shape your brand’s voice, understand customer behaviour, and stand out from competitors.
Request Dr Thomas Dickson in your next strategy session to elevate your sonic branding with musicology
Involve Thomas In Your Sonic Branding Identity
Partner With Thomas For Your Client’s Project
Not Sure If Musicology Is Right for You?
Frequently asked questions
How does the collaboration between your sonic branding experts and Thomas work in practice?
Our sonic branding experts work closely with Thomas to ensure that the sonic elements created align seamlessly with your brand identity and objectives. This collaboration may involve brainstorming sessions, research into cultural and musical references, and iterative refinement based on client feedback.
Can we request focusing on only specific areas from your musicology offering or is it an entire package?
Absolutely! We understand that every brand is unique, and we’re committed to providing tailored solutions that meet your specific needs. You can certainly request implementing musicology in areas that best that best align with your project goals and objectives.
Can I pick and choose how deeply to involve Thomas in our sonic branding?
Yes. It could be as simple as providing some insights from Thomas’s existing expertise to influence your sonic branding or as deep as conducting customer research for actionable insights to inform your sonic branding. We work to your brief.
How do you ensure that the sonic elements created by your team, including musicology, align with our brand’s values and messaging?
Our process involves thorough research and collaboration with your team to gain a deep understanding of your brand identity, values, and messaging. This ensures that every sonic element created, whether it’s a sound logo, background music, or brand anthem, aligns perfectly with your brand and resonates with your target audience. Additionally, Thomas as a sonic branding expert himself has a background in music composition and digital marketing, ensuring that the musicology fits within the objectives of the brief.
How do we get started with incorporating Thomas into our sonic branding strategy?
Simply reach out to us to schedule a consultation! We’ll discuss your project goals, budget, and timeline, and tailor a solution that includes the expertise of a musicologist to elevate your sonic branding strategy to new heights.